Published inBuilders Universe·Aug 31The magic between entrepreneurs and startup studios, here’s a glimpseStarting a company has never been easier, but building a sustainable and scaleable business has never been more challenging. The truth is, building companies that consistently deliver value to customers is a testing endeavour. It requires exceptional talent, domain knowledge, great execution, momentum, grit, and so much more. I believe…Startup Studio6 min readStartup Studio6 min read
Published inBuilders Universe·Jun 23Thoughts behind creating a Startup Studio playbookAs a co-founder, I am frequently asked what sets Builders apart from other startup studios. In my experience, one key element that contributes to our success is the development and implementation of a comprehensive playbook. …Startup Studio6 min readStartup Studio6 min read
Published inBuilders Universe·Apr 5Hiring for pre-product-market-fit SaaS startupsWho to hire, and who not to hire — that’s the question. There is one thing no one tells you when you start building a SaaS company. It is that most hiring advice out there is catered towards post-product-market fit companies. This is especially true for SaaS companies since we…SaaS8 min readSaaS8 min read
Published inBuilders Universe·Feb 27Why we foster investor networksHow do angel investor networks usually work? I’m a part of a few angel investor groups here in the Netherlands. …Angel Investors7 min readAngel Investors7 min read
Published inBuilders Universe·Dec 5, 2022Shortcut Startup Success — From a Startup Studio’s POVWhy do startups fail? It’s a common question — Maybe, we need to ask a different question. Perhaps it should be: how can we make startups succeed? And how can we get them there faster? I wish I’d had the answers when my own entrepreneurship journey started. I began coding…Startup Studio8 min readStartup Studio8 min read
Published inBuilders Universe·Jun 7, 2022Effectively lead a flexi-workplace, and 5 foolproof ways to do itWork culture has now shifted indefinitely. As someone who once took their first steps in the office-life through the learning-by-doing method, I now look back at my early days as a newbie, my transition into a company-builder, the havoc wrecked by COVID and how my team and I came out…Startup6 min readStartup6 min read
Published inBuilders Universe·Oct 14, 2021How ‘learning by doing’ shaped my career in techOver the past few months, I’ve been developing Launchpad (Growth Academy) at Builders. I was having trouble finding the right candidate for our vacancy, as the growth professional hasn’t really emerged until recently, in the last few years. It made me think; how relevant is education in the rapid process…Startup Studio7 min readStartup Studio7 min read
Published inBuilders Universe·Aug 13, 2021Building trust with your storyline: how personal branding shapes start-upsAt our studio, the process behind shaping a company is pretty approachable. With the help of tested methods, proven playbooks and a lot of entrepreneurial grit, we build companies up from scratch. What is harder to grasp is what effect such a new company will have on its surroundings. …Startup Studio6 min readStartup Studio6 min read
Published inBuilders Universe·Apr 29, 2021Peeling off the layers: humanising building a tech businessEveryone in the online sphere is screaming it from the rooftops: Building a successful company for the long-term has never been harder. Competition is fierce, playing in a digital world where the pace changes constantly. At the same time, resources are much more transparent and accessible. That’s why everyone seems…Startup Studio5 min readStartup Studio5 min read
Published inBuilders Universe·Feb 9, 2021Choosing diversity-focused leadership: 3 insights for the modern-day workplaceLet’s get straight to it. I’m a young, female Managing Director working in the field of tech startups. Apparently, those facts alone are enough information for people to bombard me with the following questions: Is it difficult for you as a woman? Are you treated differently? …Startup Studio7 min readStartup Studio7 min read
